Brief for a service or course landing page

A working template from Sinqly. Copy the text into your own document and replace the fields in square brackets. No account is needed. This is a suggested format, not a mandatory form.

PROJECT AND CONTACT
Name: [...]
Who makes the final decision: [...]
Who consolidates feedback: [...]

TASK
What problem are we solving: [...]
For whom: [the person's context, need and concern]
What the visitor should do: [...]
What happens after that action: [...]
How we will evaluate the result and where the data will come from: [...]

CONTENT AND EVIDENCE
What we must explain: [...]
Which claims we can support: [...]
Materials / owner / readiness / permission to use: [...]

BOUNDARIES
Included: [...]
Excluded: [...]
Desired deadline and reason: [...]
Budget range and scope of work: [...]
References: [link / specific feature / what not to repeat]

ORGANISATION
Who approves the work and how: [...]
External dependencies: [...]

UNCERTAINTY
Confirmed facts: [...]
Hypotheses: [...]
Open questions / owner / when: [...]
Next step: [...]
Date the brief was confirmed: [...]

Find the example and limitations in the article.